Performance Marketer (Keralites only)

Job Description A) Performance Marketing & Paid Media Plan, execute, and optimize paid campaigns across Meta (Facebook/Instagram), Google Ads (Search, Display & Shopping), YouTube, and other digital advertising platforms. Own channel-wise budget allocation based on CAC, ROAS, CPL, CPA, and conversion performance. Continuously improve campaign performance through A/B testing of creatives, copy, audiences, landing pages, and bidding strategies. Build and optimize retargeting and remarketing funne…